Marketing

When converting a prospective patient into a patient, timing is everything. Here's what stay-in-touch marketing is and how it can help.

Four qualities that make up a great medical practice website, and three ways to make your website fresh and appealing.

When planning your social media strategy, remember that social networking is called social and not promotional for a reason.

Camaraderie between medical practice staff is one of the cornerstones of a successful practice. Here are some ways to cultivate it at your practice.

Don't let marketing misconceptions hinder your medical practice from successfully attracting new patients.

How to focus on your ideal patient, what their issues are, and what they need most right now.

Uncertainty and confusion are causing many physicians to seriously consider other careers. Michelle Mudge-Riley left clinical practice to guide them.

A profitable and successful practice will struggle to exist, or at a minimum be unsustainable without a deep knowledge about your ideal patient.

An Arizona-based OB/GYN medical group found Facebook to be the most efficient and effective way to reach women and educate them on their new practice.

A new year is the perfect time for your practice to set achievable goals to improve patient satisfaction and your bottom line.

When it comes to a straightforward family practice, a few simple tweaks can really change your bottom line, and your paycheck.

We are a little over a week into 2014, and if you haven't set goals for your medical practice yet it is time to get those down.

It's time to give your medical practice its annual check-up. Here are three areas to focus on to get started.

In my work performing practice evaluations for physicians for negotiating the sale of their practice, I've found five ways to improve their bargaining power.

A review of the best advice given to medical practices over the past 12 months.

Here's a look back on what, technology-wise, made physicians' "hot" lists this year.

It's nine times more expensive to acquire new patients than it is to retain the current ones. A few ways to ensure you'll keep yours.

The Affordable Care Act seeks to reduce the number of uninsured Americans. That means new patients for your medical practice to attract and retain. Here's how.

One of the biggest changes medical practices face is how they market themselves to new patients. Here's some guidance to help you for the future.

Don't wait until the New Year to put some of these great medical practice marketing techniques into effect.

Most physicians still wouldn't dream of hiring a marketer, even though doing so could double or triple your current business.

Nearly 20 percent of all time online is spent on social media outlets. How physicians can take advantage of this opportunity.

All but a well-heeled minority and the Obamacare exempted will be facing mega-deductible health insurance in 2014, meaning they are effectively self-insured.

If you can find a product or product category you are passionate about, private labeling is a great option to promote your brand and your medical practice.

Many medical practices continue to overlook technology marketing basics, a fatal mistake in an era of increased competition and decreasing reimbursement.

Here are some different ways of thinking about testing and treating your patients for seasonal allergies.

Attorneys Barbara Zabawa and Melissa Giftus warn improper social media use can lead to possible HIPAA violations, increased malpractice liability, and more.

Here is a five-step strategy you can use to develop a buzz-worthy brand that lets patients know exactly what to expect at your practice.

Simple procedures can add a substantial amount of weight to per-patient revenue at your medical practice.

Here are do's and don'ts for delivering an effective presentation to community members who don't visit your practice now, but might after hearing you speak.