Marketing

E-mail presents challenges in conveying tone and can cause problems if misunderstood. Here are 10 tips to improve your practice's e-mail communications.

You've received recognition as a Patient-Centered Medical Home, now be sure to market that fact effectively to prospective and current patients.

The more people you reach, the more patients you have the opportunity to help, and the more people you can serve.

My husband and I owe the success of our practice to being a micropractice and our participation in an independent physician association.

Considering concierge medicine? Make sure your customer service is on point first.

Increasing referral and retention rates doesn’t have to be a huge and complicated equation of numbers.

When posting to social media sites, it’s important to mix things up and have a healthy balance of different types of posts.

Your reputation is one of the most important aspects of your medical career, and taking steps to improve it will have a much larger impact than you may realize.

In the competition with hospitals, independent must use their limited advertising budgets wisely

Starting a physician blog can provide your medical practice with marketing benefits, but it's important to do it right.

Google+ is a new social media tool that's worth trying, along with Facebook and Twitter.

More ways to improve your reputation as a great practice manager.

How to use Facebook to drive new patients to your medical practice.

Tech savvy physician C. Noel Henley tells readers why they shouldn't dismiss social media; instead they should explore how others are using it to connect with patients.

Whether using e-mail or direct mail, here's help on getting word out about your medical practice to the people in your community you want as patients.

Public relations can be a powerful way to build your medical practice. Here are five tips to get you started or build on what you have already created.

If you've ever wondered what to do or say at a networking event, you're not alone. Here's everything you need to make a memorable impression.

If you are looking to promote your practice and attract new patients, meet up with them either online or through in-person events at your office.

Many physicians appear invisible when someone does an Internet search - unless they want to be lost in the fray, it is up to them to make sure they have an accurate listing.

Thinking about hiring someone to design or redesign your practice website? You may be shocked by this, but there are some scoundrels out there. Here’s how to avoid them.

Are you marketing your medical practice with video? Don’t start with a blank screen or picking topics at random. Here’s a better way.

Do you have a concise answer to someone asking you what it is you do as a physician? If not, you may be confusing patients and colleagues. Here are a few tips.

Before you get those cameras rolling, make sure your video looks and sounds great.

Get online videos up and running pronto in three steps.

Online tools and technology get cheaper and more powerful each year. Here’s how physicians can use screencasts to help patients and add value to their medical practice.

Blogging, in whatever form you choose, often sets you up as the expert on a particular subject or specialty - making you the "go-to" person for patients looking for information on the subject.

Writing articles that educate patients doesn’t have to be dull and dreary. Here are four ways to make them fun to write and more helpful for patients.

If you’re just getting started on Facebook for your practice, it helps to know what other similar practices are doing online. Here’s how to find out.

How serving unmet patient populations can help you differentiate and market your practice.

It’s time to take a serious look at what Facebook can do to spread the word about your medical practice and provide value to your patients.