Marketing

Doctors and their practices are similar to any product or service: They represent a brand, and like all products or services, that brand must be protected.

Here are five marketing tips that work like magic to grow your patient base, through engaging with your community.

As the digital space continues to change, medical practices must change their marketing approaches as well.

A former boss once said to me, “Medicine is all about the docs.” Indeed it is, but the staff that supports the docs determines how patients feel about the practice.

While J&J is a product-based company, its methods of connecting with consumers can easily be translated to medical practices. Here are four strategies.

Marketing your practice can be as easy as making an appearance at a community event, or developing a new website. The important thing is to get started.

Twenty-three-year-olds are now the single largest age group in the U.S. Here's how to attract them to your practice and keep them around for the long term.

Identifying keywords that will help your medical practice perform better in search results is key to attracting new patients.

Advertising on Facebook is the most effective and targeted way to promote your medical practice.

Social marketing, search engine optimization, practice marketing' are all good, but 'here are three sure things to increase revenues at minimal cost.

Here are three easy-to-implement tools to make your practice's online presence more actionable to recruit and retain patients.

By knowing what is going on in your community, you can plan to attend events in advance and turn them into great marketing opportunities.

Summer is one time of year that offers unique marketing opportunities for your medical practice.

Online rating sites not only review physicians, but your entire practice, including the aesthetics. Here are five tips to improve positive patient feedback.

Choosing a marketing company to represent your practice well means searching for that can-do attitude.

Increase patient portal adoption by using these sample talking points during four critical portal promotion opportunities.

Your website says a lot about who you are as a physician, and how you run your practice. Be sure that message is one you want to project to prospective patients.

Being a successful physician means caring for both your patients and your practice. Both are important and necessary to meeting the goal of good patient care.

Be proactive about building your medical practice with these five surprisingly simple tips to attract new patients.

Public speaking can accomplish a number of goals: building a professional network, finding new patients, and giving back to the community.

Why your medical practice should pay attention to online physician rating websites, and what it can do about them.

It may feel like using Facebook to market your practice is like hitting a moving target. Don't despair, we'll show you how.

Physician rating sites are playing a growing role in a medical practice's ability to attract new patients. Here's how to respond to negative reviews.

The C.U.R.E.S method can help medical practices retain and attract more patients.

Three examples of how your medical practice can embrace negative information to improve marketing and operations.

Don't miss out on prospective patients at your medical practice. Here are some common marketing phrases to avoid.

Attracting more patients to your medical practice and retaining them is easier than you might think. Here are three tips.

Physicians and administrators can significantly improve their leadership skills by making these small changes.

Facebook is a great way to engage patients and attract new ones, but you have to be smart about how you are using it.

Recruiting patients is important. Retaining them, more so. Here are five ways to keep your patients satisfied and coming back to your medical practice.