Marketing

Online reviews of your practice from patients can hold a lot of weight. Practices must have a strategy to deal with negative and positive feedback.

Branding is just for companies that create consumer goods like soda and cars? Wrong. Practices need to worry about branding too.

Practices are facing intense competition nowadays in trying to retain their patients. Experts share their secrets to get patients to keep coming back.

As millennials take over as the most populous age group, online reviews and physician ratings are going to have a pertinent impact on healthcare.

When it comes to marketing yourself online, think like a patient - especially when communicating, posting content, and designing your website.

This primary-care physician has successfully used social media to spread the good word about his cash-only practice.

A good competitive analysis is a scouting report of the actual market terrain that your practice must navigate in order to be successful.

Your practice is a reflection of the physicians who work there. If it looks old and uncared for, patients might wonder about the care they will receive.

Don't have a website? Bad move. Here are five reasons to have a responsive web presence for your practice.

Here are nine ways to help your practice improve its SEO ranking and bring in some new patients.

The powerful combination of wireless technologies and use of mobile has revamped the face of health service delivery across the globe.

A bad review from a patient can be difficult for a provider to resolve; here are four bits of wisdom to heed if it happens to you.

As another year of school begins, providers may wish to pursue their own continuing medical education. Here are a few topics where a refresher may be beneficial.

With a rising numbers of consumers who turn to the web to choose a healthcare provider and find health-related information, having an SEO strategy is important.

Here are six ways that Dr. Rebecca Fox will market her new practice. She also shares tactics she won't be employing.

Medical practice owners and risk managers face a wide variety of risks including some surprising ones, like supporting your favorite Olympic athletes.

As patients adopt a consumer mindset in purchasing healthcare services, healthcare organizations need to implement a consumerism strategy.

If your practice gets a nasty review, here are some legal and practical considerations to note.

Adding a new physician to your practice requires a sound communication plan that encompasses your patients, social media, and staff.

While many think LinkedIn isn't the best way for a practice to market itself on social media, it has many benefits. Here's how to utilize the platform.

An effective content marketing strategy can help your practice target potential patients, grow your online visibility and establish brand equity.

Move aside medical degrees and fellowships, this doctor is showing off his Yelp reviews and statistics for his patients to see.

Every physician practice is dealing with stretched resources these days, but that's not an excuse for bad customer service.

What is the way to improving poor reviews from patients online? One expert says it comes down to basic customer service.

For physicians today, maintaining your online reputation is a must. Here are five steps to get you on the right path.

Here are three ways to make social media a highly effective health communication tool at your practice.

Medical practices must make it a point to periodically review payer websites and make sure that their information is correct.

Nearly half of physicians do not monitor their online reputations. Experts say that is a big mistake.

The mobile market is growing at an incredible rate and physicians will have to pay attention to this medium when marketing their practice.

Happy and satisfied patients are a secret marketing weapon for healthcare providers. Convert your happiest patients to be brand advocates.