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Ryne Natzke is Chief Revenue Officer at TrustCommerce, a Sphere Company.

Articles

Practices have tools at their disposal that can help alleviate some of the problems that women face with health care affordability and access. 

How digital tools can alleviate health care access and affordability issues for women

Your monthly collection of insights from the Physicians Practice Pearls writers is available now!

Physicians Practice digital edition: Best states to practice

Nance Goldstein, MDc, ACC, PhD, partners with physicians as a leadership coach to find ways through today’s tough times and enjoy medicine more.

Her evidence-based work enables physicians to sail through the challenges of influencing others to deliver excellent care. Her clients learn simple, quick ways to lead high quality, thriving care groups – one conversation at a time. She’s an Affiliate Faculty at AriadneLabs (Brigham & Womens Hospital and Harvard’s Chan School of Public Health), as well as a scholar at Brandeis University WSRC. 

https://www.linkedin.com/in/nancegoldstein/

, curates recent research and stories of physicians making medical practice better – leadership that honors their purpose 

 improves their experience of practicing.

Her podcast offers conversations with seasoned women MDs talking about how they navigated the competing demands of practice, family and the rest of life.

She’d like to hear what troubles you in your practice. Email her: 

De-escalating situations and emotions can settle disagreements between staff members.

Messy Moments: Dial down the drama

Marcel Barbey serves as Vice President of Search Services for

. With more than 20 years of experience, he is recognized nationally for his specialization and expertise in recruiting academic physicians and faculty leaders for complex medical schools, academic medical centers, academic children’s hospitals and integrated healthcare systems. Barbey earned a bachelor’s from the University of Alberta.

Considerations to make before taking over leadership at a medical practice.

5 tips for leading a medical practice

Physicians Practice offers practical, proven solutions to the real-world concerns physicians and medical practices face every day.

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Spotlight: Career

1rem

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm. 

Digital Marketing for Independent Practices

. In this podcast, we'll bring you some of the most interesting and influential guests in healthcare. If you have any ideas for podcast guests or topics, email us at 

Stephen Jones, MD, isn't looking for a new career in comedy, he just needs kids to come in for their well visits.

Jones, a pediatrician in Greenville, S.C., took a unique approach to try and get more patients in for well visits: video skits. He wrote a script and 

 that promoted the idea of kids coming in for their pediatric well visits. It featured several cute kids, a few animals, a dance at the end, and a lot of information on why it's important for kids to come in for their checkups.

The video, titled, "Don't be a chicken! Get your checkup," won't get land him a guest spot on

 any time soon. But it has done fairly well for a marketing campaign, especially considering Jones' Parkside Pediatrics, where he is a partner, is a small independent physician group and doesn't have the resources of a large health system.

"On Facebook we had over 21,000 views, over 200 likes, and over 100 shares, and then about 5,000 views on YouTube," Jones told the 

. "The message definitely got out. We've seen our checkup numbers increase and people calling in for appointments."

Jones talked with us about how they decided on making a video for this campaign, why they think it has been successful, plans for a sequel, and he also shares his marketing advice to his fellow small practice physicians.

"There is no harm in trying. Even if you fail, chances are you'll get some messaging out. Just be real clear in what you are trying to communicate. Our practice is highly entrepreneurial in nature, we don't shy away from trying new things…plenty of things we try don't work," Jones says.

Stephen Jones, MD, isn't looking to make a name for himself in comedy, he's looking to get patients in the door for their well visits. 

YouTube: A New Method of Medical Practice Marketing

Are you interested in joining the social media network Twitter, but not sure how to go about it (or what to post)? 

and pediatrician Natasha Burgert offers advice to physicians on how and why to use Twitter. 

Pediatrician and social media enthusiast Natasha Burgert offers physicians advice on joining and posting to Twitter. 

Tips for Physicians on Joining and Posting to Twitter

Video is a great way to market your practice, showcase your expertise, and educate new patients. And it isn’t as hard as you think.

In this podcast, Fayetteville, Ark.-based orthopedic hand and upper extremity surgeon 

 contributor, tells us why he jumped on the video bandwagon, and offers tips for physicians who want to create and launch their online video as quickly as possible.

Video is a great way to market your medical practice, and it's not that hard or time consuming to get started. 

Getting Started with Online Videos: Tips for Physicians

With the New Year on the horizon, your practice may be looking at new ways to make money. Have you considered hiring a great marketer?  

Audrey “Christie” McLaughlin, a registered nurse who runs NTX Medical Sales & Service, a consulting firm that specializes in the business of medicine, recently wrote about this topic on our 

In this podcast, she’ll tell you what a good marketer can do, how you balance making more money with the expense of hiring a marketer, and more.

How a marketer could help your practice make big profits in 2012, and how to find a great one. 

Finding a Great Marketer for Your Medical Practice

A negative comment online about you or your practice isn’t something to cheer about. But it may not be as bad for you as you think. 

Dr. Randall Wong, a Washington, D.C.-area ophthalmologist, physician blogger, and creator of the website RetinaEyeDoctor.com, 

 on the next steps you can take when you get a negative comment.

In today’s podcast, he takes his advice a step further, with detailed guidance on how you can use negative comments (and the Internet) as a springboard to build better relationships with your patients.

A negative comment online about you or your practice isn’t something to cheer about. But it may not be as bad for you as you think.

Managing Negative Online Reviews

From "Tweeting" a link to a great article or blogging about a hot issue, to suggesting patients “like” your practice on Facebook, using the right online tools can enhance your career. But there are also dangers to spending time as a social doctor on the Internet. 

In this podcast, Mike Sevilla, the family practitioner formerly known as “Dr. Anonymous” through his blog of the same name, discusses the various opportunities in cyberspace and how physicians can take advantage of these outlets. 
 

From "Tweeting" a link to a great article or blogging about a hot issue, to suggesting patients “like” your practice on Facebook, using the right online tools can enhance your career. But there are also dangers to spending time as a social doctor on the Internet.

Social Media Opportunities for Practice-based Physicians

Two physicians discuss how and why they use the social media tool Twitter. Join the conversation by following us on Twitter.

Physicians: Do You Tweet?

If you’re pondering digitizing your practice, you’ve undoubtedly heard that the federal government is offering financial incentives for the implementation of an EHR system. Under the health IT provisions of the American Recovery and Reinvestment Act of 2009, qualifying physicians could receive up to $44,000 from Medicare or $64,000 from Medicaid.

So what do you need to know to qualify? And, what about the so-called “meaningful use” of an EHR?

In this podcast, Justin Barnes, chairman of the HIMSS Electronic Health Record Association and vice president of marketing and government affairs at Greenway Medical Technologies, explains the EHR incentives. 

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