Marketing

By not promoting and advertising your practice, you’re withholding excellent care and expertise from patients. Here are some ways to correct that injustice.

The biggest mistake you can make with your next media appearance is to think it stops when the interview is over. Here are some tips that show you how to leverage your spot in the limelight.

How do you nurture your practice and your new prospective patients at the same time? Here's a four-step method to guide you.

This technique can be replicated over and over to boost traffic and earn more credibility for your medical practice website.

From building a great website to getting social-media savvy, here's what physicians should do to boost their cyber profiles.

Use this basic article structure to save time and energy when you sit down to write your next patient-education article for your practice's website.

You are in charge of what types of patients you attract and having clear goals makes this process flow more easily and simply.

Innovation is great. Litigation isn't. Here's how to use the latest tech tools at your practice properly and within the letter of the law.

Physician and social media expert Russell Faust explains the benefit of Tweeting for physicians - both in interacting with patients and with peers.

With more patients online accessing health information, Facebook is one way physicians can make connections. But like any tool, there are right ways to use it.

Be willing to take action and responsibility as the CEO of your medical business including delegating the management of financial issues to experts.

Even if you've had a site for years, it's worth reevaluating what information lives there and update it from time to time.

Every medical practice needs a website, but what size and how fancy?

9 steps to creating and preserving your patient pipeline

Despite efforts to educate all clients that any payment for referrals is illegal, kickbacks continue to be paid.

We surveyed hundreds of American physicians on everything from their views on politics and public policy to their sense of professional satisfaction to how well they’re taking care of themselves physically and emotionally. You’re juggling so many demands on your time. How are you holding up?

A company's mission statement should represent the core values and ideals of the founders' vision for their practice.

It used to be that you examined the patient. But from your credentials to your use of technology, patients are increasingly examining you. Here's how to deal with this new generation of engaged, informed, and demanding patients.

Social media isn't just a tool for doctors to share health information. It's also a tool to establish your practice as a credible source for health-related information.

Many physicians have discovered that blogging is a great way to build community with others in healthcare, share their opinions and successes, and vent.

Are you ready to make social media platforms part of your practice? Make sure you put reasonable constraints in place.

Posting a general disclaimer on your practice's social media platforms protects both you and your patients.

Many physicians believe that they open themselves up to potential liability risks by engaging in social media. In practice, it is always prudent to be concerned with malpractice risk. That said, the key to effectively utilizing social media is twofold.

Times are tight for small and large practices alike. But there are ways to supplement your income without selling out. Here are 10 ways you can leverage your skills to boost your income.

Corporations know exactly what their costs are and how much they need to charge to make a profit. Do you?

Physician profiling, by patients and payers, has become the norm these days, but it seems some doctors are putting a stop to any online comments about their service.Television station KDAF in Dallas/Fort Worth, Texas recently ran a story about a local practice that is asking patients to sign a form prohibiting patients from making comments about their visit on the Internet, essentially, as the report says, "turning over editorial content over " to the physician.

Patient-physician phone tag driving you nuts? Here’s how to make secure e-mail messaging work for your practice.

Maintaining a Web site is an important part of marketing your practice. Be assured that patients will judge your practice, in part, by the quality of your Web site. Don't be caught lacking.

Here’s what you need to know about the booming medical apps market

Today doctors are competing for patients in a radically changed marketplace. One of the most important emerging technologies in that space is Internet-based social networking.