October 18th 2024
It is necessary to have metrics for gauging the effectiveness of your marketing efforts.
August 2nd 2024
Marketing can be more than fancy campaigns and social media strategies.
June 27th 2024
With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.
February 28th 2024
Don't overlook the importance of an extensive competitive analysis.
February 23rd 2024
A medical practice must distinguish between its practice and that of the competitor.
5 Ways to Encourage Patients to Come Back to Your Practice
Practices are facing stiff competition in health care these days, here are five ways to ensure your patients keep coming back.
How Can Other Practices Improve Your Online Reputation?
Looking at your competitors' website, online reputation, and social media presence can help you improve your own marketing efforts.
Outsourcing Marketing Worked for this Medical Practice
Medical practices have to learn how to market to the modern-day patient, which is not easy when they are already overworked. Outsourcing is the answer.
5 Common Web Design Mistakes Most Medical Practices Make
You have a few seconds to attract a new patient, it is essential your website delivers a positive experience. Avoid these medical website design mistakes.
Online Reviews: Payers Are Paying Attention Too
Online reviews are no longer a forum for patients to judge you, payers are increasingly making them a priority.
Calling for More Positive Patient Reviews
It's OK to ask your patients for a positive review online - it will help build your reputation with new patients.
8 Ways to Become a 5-Star Physician in Reviews
Online reviews are important to attracting new patients and building your practice. Here's how to become a 5-star physician.
Patient Reviews: Use Them to Your Advantage
A patient reviews page is one of the most influential pages on your website. The question is: how do you get dazzling testimonials and use them to your advantage?
How to Personalize Your Healthcare Service
Patients are increasingly interested in personalized healthcare service. Here are a few ways to provide that for them.
Amplifying Your Vision to Grow Practice Revenue
Amplifying a practice's vision should be a key goal when developing any messaging strategy, yet many physicians struggle to do this.
How to Meet Patient Demand at Your Practice
Patients want in-demand service. Here are a few ways to provide that to them at your practice.
Do's and Don'ts of Medical Marketing
Promoting your practice using effective methods can be the difference between gaining and losing business.
Lessons in Medical Marketing from a Tech Startup Disaster
Practice owners and physicians should heed the lessons of Bodega, a startup company that got universally ripped on for bad branding.
Six Steps to a Successful Practice Open House
If executed properly, an open house can draw new patients into your practice while spreading your reputation throughout the community.
5 Marketing Methods to Promote Your Medical Practice
Are you trying to build up a practice in a new community? Here are five ways to attract patients.
5 Ways Physicians Can Use Social Media
From finding new patients to interacting with current ones, social media can help a doctor improve the patient experience.
Online Advertising Challenges for Medical Clinics
A physician lends his advice on running successful pay-per-click advertising campaigns, while warning of pitfalls from past experiences.
8 Ways to Improve Healthcare Email Marketing
Email marketing is a great way to gain new customers, here are some tips to run a successful email marketing campaign.
8 Ways to Turn Patients, Staffers into Practice Advocates
Your patients and staff members are your best marketing tool. Get them to be "super fans" of you and your practice.
7 Ways to Market Your Practice in the Digital Age
The days of putting your practice in the Yellow Pages or advertising through a newspaper are over. Here are some innovative marketing techniques.
Evaluating A Practice's Marketing
A physician uses his search for a new dentist as an opportunity to evaluate his own practice's marketing.
What are Patients Looking for in a Physician?
New data reveals what potential patients are looking for when they are searching for a doctor. It comes down to insurance, convenience and more.
Digital Tools are Fueling Increased Patient Engagement
More patients are engaged with their healthcare, thanks to increased use of patient portals and other digital tools.
A Physician's Guide to Social Media
Here are a few dos and don'ts for physicians dipping their toes into the sometimes murky waters of social media.
7 Essential Elements for Your Practice Website
You only get once chance at a first impression, here are seven must-haves for a successful and engaging practice website homepage.
Investing in Marketing Technologies can Grow Your Practice
Worried about bringing in new patients in the digital age? Look towards investing in marketing technologies.
Online Reputation Management Strategies
Today, physicians have no choice but to deal with online reviews, leveraging them the correct way is the tricky part.
3 Ways to Not Flunk Social Media at Your Practice
This doctor's practice found out he was failing at social media. He offers three suggestions that could help you avoid this fate.
8 Ways to Use LinkedIn to Market Your Practice
There are more than 380 million users and over 1.5 million groups on LinkedIn. If used correctly, it can be an effective marketing tool for practices.
Marketing is a Must for Small Practices
The days of relying solely on word of mouth and referrals to grow your business are over. You must put yourself out there.