Technology and Patient Engagement

Text messaging is one of the best ways to boost patient satisfaction, increase appointment consistency, and improve care compliance. Texting your patients should go beyond just appointment reminders. And yet, there is more technical complexity and risk with texting patients than other communication channels.

One of the biggest risks is the act of practicing medicine virtually and the challenges of virtual examinations, reviewing diagnostics, communicating with the patient, loss of contextual clues, etc.

The difference lies in more than just the name.

Advances in remote monitoring are allowing for physician practices to further monitor heart failure patients on a regular basis, without the patients needing to leave their home. This real-time data provides seamless connectivity, improved clinical outcomes and reductions of adverse events.

How technology can aid physicians in returning to focusing on patient care.

These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.

If you leverage the right business partners for your email, you can both mitigate risk and provide seamless communication to your patients.

As physician practices look for ways to build volume and engagement, it’s critical to thoughtfully consider it all from the point of view of patients and consumers.

New study links digital to behavior change and diabetes outcomes

Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.

When the office is busy, e-mailing or texting patients to leave feedback is effective. Avoid the pitfalls of unethical feedback solicitation and provide patients allowed incentives to leave their thoughts.

Effective coaching delivered virtually must be conversational and personalized to the individual.

As the industry moves forward, we must ensure all information is included and adoption is encouraged amongst providers of all sizes and types.

Why the conflation of “telehealth” and “virtual care” is misguided.

The history of government healthcare fraud and abuse enforcement efforts teaches one unassailable lesson: increased utilization inevitably leads to increased government scrutiny.

As disastrous and horrific as the coronavirus pandemic has been, many good things have come from it too.

Social media gives you insight into the needs of your patients. Don't ignore the opportunity to market your practice to specific patient populations.

Insights from MGMA’s Medical Practice Excellence Pathways Conference.

Software is a powerful tool for provider-patient collaboration, which is one of the most important factors for determining outcomes in every area of health.

Dr. Janis Coffin, DO, discusses how she has witnessed telehealth adoption change over the course of the pandemic

How reputation management has been key to attracting more customers for one virtual care program.

From ACP’s 2021 Internal Medicine Meeting.

How one practice managed the transition to virtual care before the pandemic.

Some of the ways the industry is addressing these issues in medical school and beyond.

Solutions that have become more than just “nice-to-have” since the beginning of the 2020 pandemic.

Patients can hold biases toward physicians in the same way that physicians can be biased in their care delivery.

The difference between a ‘conscious bias’ and an ‘unconscious bias’ and how they are measured.

What bias means for physician’s everyday work experiences.

With consumer-driven business models running the show, your existing call-handling systems and protocols are likely not contributing to the patient loyalty you need for a thriving practice.

What practices should be planning for to make the best RCM strategy this year, from David Cohen, chief product and technology officer of Greenway Health.