Technology and Patient Engagement

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

Patient desire for virtual visits will likely not diminish. But when it comes to telehealth, what do providers desire?

How you can get new patients by using Google and other search engines.

Technology is allowing physicians to bring research into almost any clinical setting.

Planning on building an engaging website to attract patients? Here are nine tips that should get you started.

At this point in the game, you have to know that marketing your practice on social media is necessary, if not absolutely required.

If your practice isn't already communicating with patients via texting, consider how adding the mechanism could help with your efforts to enhance engagement.

Patient preferences and needs have changed, and physician practices will need to level up their virtual care offerings to accommodate them.

Their journey begins long before entering your practice.

Unlock the clinical and operational value of data

Promoting your practice using effective methods can be the difference between gaining and losing business.

In an environment of ongoing change and uncertainty, virtual care is a powerful, permanent option for patients and physicians alike.

While texting can make things a lot easier (and more profitable), it can also be easy to unknowingly violate HIPAA regulations.

Text messaging patients is a great way to increase recalls and keep them healthy. Texting campaigns have increased patient services revenue and improved care compliance. Simple text message templates, scheduled in advance, will make it easy for your staff.

Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.

Improve your local online presence to increase patient volume.

Seven easy ways to expedite the incoming phone call process at your medical practice.

Text messages for patient payments and insurance verification make a difficult task easier. Tweak your technology to get paid on time and reduce the friction in your patient billing process.

Online marketing is not easy and takes some time to plan, but here are five strategies to start attracting new patients to your medical practice.

Preparedness in the post-pandemic era demands that the healthcare industry disentangle itself from the fax machines, pagers, land lines and other unwieldy implements of a bygone age.

Email is one area ripe for AI innovation.

Appointment reminders are a great place to begin text messaging patients. Patients want them, laws (e.g., TCPA) are relatively lenient toward them, and they can reduce no-shows. See how to text message patient appointment reminders effectively.

Text messaging patients is a great way to boost engagement. But, it can be difficult to get patients enrolled in a text messaging service. Spam calls and texts are pervasive and TCPA penalizes improper text messaging practices.

Five tips for a successful RPM program.

Used effectively, new technologies can deepen the existing, trust-based relationships that so many patients have with their physicians.

Texting patients is a double-edged sword. It can increase recalls, boost satisfaction, and improve care. But, it can also put hinder regulatory compliance and increase staff stress. Here are five tips to reduce these risks and make texting work for you.

Traditional paper statements and calls have been increasingly ineffective.

Technology to consider implementing in your practice

Mobile apps have completely changed the medical field by providing healthcare professionals a safe, streamlined way to connect with patients and colleagues from anywhere. While virtual visits won’t completely replace seeing patients in person, doctors will need to equip their practices with up-to-date tech to keep up with the competition and patient demands.

If you can't ignore an online review and it is extremely damaging to your reputation as a physician, there are steps you can take to try to remove it.