Patient Engagement & Communications

Online marketing is not easy and takes some time to plan, but here are five strategies to start attracting new patients to your medical practice.

Preparedness in the post-pandemic era demands that the healthcare industry disentangle itself from the fax machines, pagers, land lines and other unwieldy implements of a bygone age.

Email is one area ripe for AI innovation.

Appointment reminders are a great place to begin text messaging patients. Patients want them, laws (e.g., TCPA) are relatively lenient toward them, and they can reduce no-shows. See how to text message patient appointment reminders effectively.

Providers can reap the rewards of a digital transformation that boosts efficiency and profitability, but they must first invest in the right technology.

Text messaging patients is a great way to boost engagement. But, it can be difficult to get patients enrolled in a text messaging service. Spam calls and texts are pervasive and TCPA penalizes improper text messaging practices.

Five tips for a successful RPM program.

Here are some steps healthcare providers can take to better serve LGBTQ patients.

Used effectively, new technologies can deepen the existing, trust-based relationships that so many patients have with their physicians.

There is an urgent need to institute policies and practices that systemically address malnutrition.

Texting patients is a double-edged sword. It can increase recalls, boost satisfaction, and improve care. But, it can also put hinder regulatory compliance and increase staff stress. Here are five tips to reduce these risks and make texting work for you.

Traditional paper statements and calls have been increasingly ineffective.

Technology to consider implementing in your practice

Why this is especially true for patients with intellectual and/or developmental disabilities.

Mobile apps have completely changed the medical field by providing healthcare professionals a safe, streamlined way to connect with patients and colleagues from anywhere. While virtual visits won’t completely replace seeing patients in person, doctors will need to equip their practices with up-to-date tech to keep up with the competition and patient demands.

If you can't ignore an online review and it is extremely damaging to your reputation as a physician, there are steps you can take to try to remove it.

Text messaging is one of the best ways to boost patient satisfaction, increase appointment consistency, and improve care compliance. Texting your patients should go beyond just appointment reminders. And yet, there is more technical complexity and risk with texting patients than other communication channels.

One of the biggest risks is the act of practicing medicine virtually and the challenges of virtual examinations, reviewing diagnostics, communicating with the patient, loss of contextual clues, etc.

The difference lies in more than just the name.

Advances in remote monitoring are allowing for physician practices to further monitor heart failure patients on a regular basis, without the patients needing to leave their home. This real-time data provides seamless connectivity, improved clinical outcomes and reductions of adverse events.

How technology can aid physicians in returning to focusing on patient care.

These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.

If you leverage the right business partners for your email, you can both mitigate risk and provide seamless communication to your patients.

Today’s patients are savvy healthcare consumers seeking access to trusted healthcare content and digital health technology that empowers them to make educated care decisions throughout their health and wellness journey.

Training your staff to ask patients for feedback and reviews is one of the best ways to get it. It is important to prepare a script for the front desk, set up an incentives structure, and review progress daily.

Is your clinic overlooking the basic premises of customer service? We'll fix that!

As physician practices look for ways to build volume and engagement, it’s critical to thoughtfully consider it all from the point of view of patients and consumers.

Your average score on clinician reviews websites is what the vast majority of prospective patients are making their judgments on. And with a proper negative review management process in place, you can even get rid of a lot of the bad reviews.

Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.

A step-by-step guide to improved patient satisfaction scores at your practice.