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It is necessary to have metrics for gauging the effectiveness of your marketing efforts.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

Sachin Gupta, CEO of IKS Health, discusses how independent practices can remain administratively stable during the pandemic and after, as well as provides the key determinants of success for new and growing practices.

A medical practice must distinguish between its practice and that of the competitor.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.