Marketing in the physical and digital realms

Explore why hiring a marketing consultant for your practice can be beneficial and provide practical steps for finding and vetting the right candidate or agency.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

For practices, care gaps translate to lost volume and revenue as well as the potential for their patients to experience preventable diseases and worsening health.

Physicians Practice® spoke with Hari Prasad, CEO of Yosi Health, about how what practices need to know about setting up and making the most of their virtual waiting rooms.

It is necessary to have metrics for gauging the effectiveness of your marketing efforts.

Marketing can be more than fancy campaigns and social media strategies.