Marketing in the physical and digital realms

It is necessary to have metrics for gauging the effectiveness of your marketing efforts.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

Physicians Practice® spoke with Hari Prasad, CEO of Yosi Health, about how what practices need to know about setting up and making the most of their virtual waiting rooms.

Developing an effective digital front door takes more than just technical knowledge.

AI has ability to streamline practice workflow, improve patient engagement