December Marketing for Medical Practices

Are you scratching your head, wondering what to talk about in your social media, stay-in-touch, and even offline marketing this month?

Here are some good topics for you to try:

• Celebrating holidays. There is a holiday for almost everyone in your practice this month: Christmas, Hanukkah, Kwanzaa, Pearl Harbor Remembrance Day, and New Year's Eve. These holidays give you many reasons to reach out and engage with your patients and prospective patients.

• Week-long festivities. You could feature "12 Days of Christmas" or something fun, themed to any of the holidays that are particular to your practice or patients.

• Giving thanks. You could send a special thank you to any of your patients who were veterans, especially those who served in World War II.

• Food drives. You can have a food or gift drive to benefit one of the many holiday charities that help families in need; or your office could adopt a family (my company adopts local families for Christmas each year).

• Activism. December awareness causes are fewer than most months, but Dec. 10, is Human Rights Day.

• Health-related items. There are many health-related items to talk about in the winter months, no matter your specialty. These may include: cold, flu, pneumonia, indoor allergies, fire safety, carbon monoxide, diabetes and holiday foods, depression, painful joints - the list goes on and on. Be creative and educate your patients on what they need this month.

What are you talking about in your marketing this month?