The 8 Rules of Social Media for Medical Practices

It is necessary to have metrics for gauging the effectiveness of your marketing efforts.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

Your weekly dose of wisdom from the Physicians Practice experts.

Physicians Practice® spoke with Dr. Nada Elbuluk, practicing dermatologist and director of clinical impact at VisualDx, about how cognitive biases present themselves in care strategies and how the industry can begin to work to overcome these biases.

This is not a time to be defensive or be oft-putting. Show the patient that you respect their right to make decisions about their care. Avoid being defensive or dismissive.

A look at how communication can repair the divide between physician and patient.