Practice tip of the week: Marketing tactics

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With all the useful information available on Physicians Practice, it is easy to become overwhelmed.

With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In this March 2023 story tactics to use when marketing your practice, Travis Schneider gives these tips:

Tactic #1 — Modernize your website

Perform a thorough audit of your practice’s website. Ensure the information on your website is up to date and that current photos are displayed, capturing both the inside and outside of your practice. Double-check that contact information and directions to your office are accurate and easy to find.

Can patients easily book an appointment on your website? People are often busy during the day and want to schedule their doctor visits from the comfort of their couch, usually after the practice is closed. An up-to-date scheduling system simplifies the process for patients while also freeing up your front desk staff to address other tasks.

Do you have a patient portal? Today’s patient wants better control of their health information. Services like digital scheduling, pre-appointment paperwork, and record retrieval reduce time spent in the waiting room, improve the patient experience and decrease wait times at your practice.

Click here to read the rest of the article and be sure to check back next week for another Tip of the Week!