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Practice tip of the week: Increasing patient visits

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Your weekly dose of wisdom from the Physicians Practice experts.

lightbulb doodle © Matias - stock.adobe.com

lightbulb doodle © Matias - stock.adobe.com

With all the useful information available on Physicians Practice, it is easy to become overwhelmed.

With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In this October 2021 article on the top ways to increase patient visits, Lea Chatham, gives this tip:

2. Explore patient-centered websites

The new wave of patient-focused websites that provide pricing information (and even the opportunity to pre-pay in some cases) represents an opportunity for practices to be seen by new prospective patients who are actively shopping for services. Laurie Morgan, senior partner at Capko & Morgan, said there are many models for these new websites: some are being launched as stand-alone start-ups, others are services offered by health plans, and, in some cases, even banks are getting in on the action.

So, it's important for practices to do a bit of research to find out which services are reaching patients in their local area. Aside from making sure your practice is listed in all of these places and making sure you're visible to any patient who is shopping, you'll want to verify that these sites are displaying updated information about your practice, including confirmation that they are quoting your fees correctly.

Click here to read the rest of the article and be sure to check back next week for another Tip of the Week!

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