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Patient acquisition costs

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Neil Baum, MD, walks through how you can optimize how much you're spending to acquire patients.

Bringing in new patients can seem like an expensive proposition.

Neil Baum, MD, gives some tips on calculating your practice's patient acquisition cost and how to optimize so that you can thrive.

Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish.

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