Computers can't communicate as compassionately as a skilled physician.
Never has communication between doctors and patients been more important than today. There is concern that artificial intelligence will reduce jobs in medical practices and threaten to do away with healthcare providers. However, there is no replacement for a physician who is an excellent communicator, has compassion for their patients, and can express empathy. Never will a computer be able to hold a patient's hand and express kindness. AI and computers will not replace us.
This article will provide eleven suggestions to enhance your communication skills.
Doctors, hospitals, insurance companies, and malpractice carriers have known for years that there is a direct correlation between patient satisfaction/patient complaints and lawsuits. There is also a correlation between poor communication and increased risk of litigation.
Physicians have always prided themselves on being good communicators. Still, surveys show that they often overestimate their ability to communicate effectively with their patients. A well-publicized study reports that the average doctor interrupts a patient after sixteen seconds during the interview process.1 So, what can physicians do to improve their communication skills and lower their risk of lawsuits? Following are some suggestions:
It is a fact that nearly every doctor will be involved in a lawsuit at some time during their career. Only one in 100 doctors will make it through a career without facing a lawsuit.2 Although few lawsuits result in a damage award, the toll a lawsuit takes on a doctor, their practice, and their family can be daunting. You can do damage control and stave off a lawsuit if you polish your communication skills and follow a few of the recommendations mentioned in this article.
Bottom Line: AI is going to change the way we practice medicine. However, AI can’t hold a patient’s hand, and will never replace the kind, compassionate, and physician who has good communication skills.
Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish.
References
1. Groopman, J., & Hartzband, P. (2012). Your medical mind: How to decide what is right for you. Penguin Books.
2. Stelfox HT, Ghandi TK, Orav EJ, Gustafson ML. The relation of patient satisfaction with complaints against physicians and malpractice lawsuits. Am J Med. 2005;118:1126-1133.
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