Digital referral systems are revolutionizing practice outreach.
Physician referral programs are used by healthcare organizations to build relationships with referring physicians in the community. The goal is to increase patient referrals from existing partner providers and secure new business from providers who haven’t sent you referrals in the past.
Traditionally, program touchpoints consisted of visiting a physician’s office bearing breakfast baskets and new literature, organizing open houses, or hosting referring physician lunches.
The pandemic has made these touchpoints—and networking in general—almost impossible. But there’s good news: previously, your physician liaison probably got stuck at more front desks than they reached physicians; digital touchpoints, meanwhile, guarantee you’ll reach the right person at the right time in the right place. Often, digital is cheaper; faster; more efficient; and, in some cases, preferred by physicians.
The Role of Third-Party Financing in the Health and Wellness Payment Landscape
April 17th 2025"How patients access and seek out health and wellness care continues to evolve amid growing costs and a changing healthcare landscape – and communication around payment options continues to impact how patients select their provider. In this whitepaper, Synchrony shares new data on the vital role alternative payment options have on patient decisions, and how providers can strengthen their financial offerings. Learning Objectives: • Learn the current trends impacting the ability of in-house financing plans to meet patient demands. • Understand patients’ financing preferences and how it directly impacts behaviors when pursuing care and choosing a provider. • Discover how third-party financing can support practices to meet patients’ needs, help relieve administrative burdens, and stay competitive within an ever-evolving healthcare industry. "