Marketing in the physical and digital realms

Patients are consumers first, and medical groups should be prepared to meet consumers wherever – and whenever – they need care.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

AI has ability to streamline practice workflow, improve patient engagement

Physicians Practice® spoke with Hari Prasad, CEO of Yosi Health, about how what practices need to know about setting up and making the most of their virtual waiting rooms.

A medical practice must distinguish between its practice and that of the competitor.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.